Blocks – a list of all available blocks used to fill a web page with content. In fact, blocks are the bricks that form the structure of a web page.
Each Landing page has its own structure, number of screens, etc. In general, a standard Landing page might look like this:
- First screen
- Product / service description
- Advantages of the product / service / company
- Clients’ feedback
- Feedback form / registration form
If you already have a developed Landing page structure, you simply find the desired block in the general list and apply it (e.g. Pricing, Testimonials, etc.).
If you don’t have a structure yet, you can build a Landing page right in the Site Builder Editor.
Let’s take a look at the most commonly used blocks.
Header – the top portion of the website. It usually contains the logo and menu items. You can choose one of the available Header templates that best suits you.
Hero – first screen of a Landing page. This is where the client will start to become familiar with your product / service.
Here you can find a catchy headline, a sub-headline with a unique selling proposition, a call-to-action button and a graphical representation of what you are offering the client.
You can choose one of the Hero templates based on how you wish the information to be placed (left edge, center, etc.).
Basic – here you will find the following elements:
Content – ready-made templates with content and markup. It allows you to quickly fill your Landing page with the required information.
CTA – blocks with a call to action. It contains a header and a button, as well as a registration form.
If you need to talk about your product / service, you can use the Features, Statistics, Testimonials blocks.
If you need to describe the process (e.g. how it works), use the Steps block.
If you need to talk about the company, you can use the Team, Contact, Content blocks.
As you start working with blocks, you will intuitively understand which block you should use to build your Landing page.